Reasons for Studying English Translation Essay

Translation studies, in recent years, have become more prominent among different fields of study. Each year with more journals and essays being published concerning this major, more attention is focused on it and more students are attracted towards it. There are different reasons for people to focus on this field of study. Reasons such as field of interest, communication aims, job opportunities, etc are some of them which are explained in what follows. The firs reason for most translation students is that this major is included in their field of interest. This is an innate ability in some people to learn different languages easier and faster and therefore to make use of them to convey their messages and ideas to other people with different languages from theirs. In other words they enjoy communicating with people in two or more languages, so they might follow their interests and choose this major. The next is that the need for communication among people and governments increases day by day. People of different nations need to know about sciences and technologies newly discovered. To keep them informed about these new events, governments need translators to convey their scientists’ findings to the languages of other nations. This is also true about different cultures of different countries. All in all translation studies has made the communication between cultures and nation easier and more purposeful. Moreover, since this is a major involved in different majors and people need translators to translate contents of other sciences to other languages, there often seems to be many job opportunities for those interested in this subject matter. In short, it should be taken into consideration that different people have different reasons for choosing this major. But whatever the reasons might be translation studies has found its way among different majors and will progress to make communication even better and easier.

Alcibiades Short

Alcibiades was born in 450 BC in ancient Athens. He was the child of Cleinias and Deinomache. Through his mother, Deinomache, Alcibiades belonged to a very wealthy and powerful family. Alcibiades himself first began to develop into a powerful figure through deception. He was offended when the Spartans overlooked him due to his youth and settled on a treaty agreement with Nicias and Laches instead. Alcibiades seized the chance to go behind the Athenian Assembly’s back by taking ambassadors under his wing and turning them against the Assembly as well.Soon after, Alcibiades was appointed General and began to threaten Sparta’s authority by grouping with other nearby states in the Peloponnese. However, this union was eventually vanquished in the Battle of Mantinea. Years later, Alcibiades was wrongly accused of destroying an important religious statue in Athens. Instead of standing trial, he ran away and was condemned to death because of this. To avoid death, Alcibiades join ed the Spartans as a military advisor and contributed very much to their advantage. Nevertheless, Alcibiades fell out of Sparta’s good graces after the retirement of his ally Endius.After a near-death experience in Sparta as well, Alcibiades fled to Persia and began making policy suggestions to Thucydides regarding the Persian court. However, Alcibiades secretly longed to return to Athens so he negotiated with the Athenian leaders for a long time and eventually returned, bringing Persian money and warships with him. Alcibiades was involved in many small wars, including the Battle of Abydos, Battle of Cyzicus, Battle of Aegospotami, and the Battle of Notium. It has been said that Alcibiades was an invincible general and an excellent warrior.However, The Athenians were defeated at the Battle of Notium due to Antiochus, who was the personal helmsman of Alcibiades, disobeying orders. Alcibiades was blamed for the blunder of Antiochus and forced to leave Athens. Alcibiades died in 404 BC and the cause of his death has remained uncertain. A common belief is that his house was purposefully set on fire and he ran outside to get even and attack when he was killed by masses of arrows. The information for this essay was obtained via http://en. wikipedia. org/wiki/Alcibiades

The Netflix Financial Statement Essay Example | Topics and Well Written Essays - 1000 words

The Netflix Financial Statement - Essay Example Netflix needs to develop some new business strategies in order to survive in this rapidly changing movie industry. The firm can emerge as a reputable provider of DVDs by maintaining its brand identity and differentiating itself from its competitors present in the market. Meanwhile, the streaming service of Netflix can be considered as a complementary service to the firm’s DVDs rental business in the coming years. Although the movie watching market or the video market is mature the streaming market has not yet fully emerged. This means that Netflix cannot just rely on its strategies of the past but must try developing a hybrid strategy that will help in addressing the future market demands and customer’s expectations. An emerging market offers new companies an easy entry pass. Therefore Netflix must make sure that all of its strategies should be focused on the new and emerging market practices. The differentiation strategy is where the company concentrates all of its efforts in developing a single product and then incorporating unique and different attributes for meeting the needs and addressing the demands of its customers. When a firm adds value and uniqueness to their products for attracting customer, it is likely that the customer will be willing to pay the much higher price for such products and services. Same is the case with Netflix. The firm entered the online business and targeted the online renting of DVDs. This strategy can be achieved by Netflix by using the recently developed or the upcoming marketing technologies which have not been yet incorporated by other companies in their business. Netflix introduced an integrated search engine in its newly launched website enabling the customers to search and access the products of their choice. The management of Netflix must reflect ingenuity and talent while marketing their products by employing the already establishe d and available supply chain technology and infrastructure.

Lab report Essay Example | Topics and Well Written Essays - 250 words - 2

Lab report - Essay Example To safeguard our planets future, we need to aim at the orange line level by use of existing technologies. This can also be achieved by coming up with new inventions to meet the world’s energy needs over the next 50 years, and reduce atmospheric carbon dioxide from doubling as projected in the black line. It is for this purpose that we formed a group of three students to come up with an energy wedge that is likely to tackle this problem squarely and at all angles. Our energy stabilization wedge is mainly concerned with efficient utilization of energy, and use of renewable sources as the major active ways of reducing carbon emission by the year 2055. Stabilization at any level demands that net emissions do not remain constant, but in due course drop to zero. Faced with only two solutions of either maintaining the current emission of carbon in the next 50 years or reducing the production of carbon in the atmosphere by the similar amount of time, we opted to build our wedge on the basis practical reduction of carbon in the atmosphere by half for the next 50 years. This option was opted for the various reasons of changing environmental conditions and the sudden changes in technology that demand use of carbon energy (Levy, 2010). The world is required to reduce atmospheric carbon from current 8 billion tons per year by half hence ensuring only 200 billion tons by the year 2055. This is only possible by increasing sufficient use of transport. This is mainly by adopting efficient fuel engines in terms of motor vehicles. Another way is by reducing the distance travelled while at the same time ensuring efficiency in construction and building hence reducing electricity use. This is possible by utilizing solar energy and using materials that conserve energy during winter. Use of renewable sources of energy is our next energy wedge, which aims at using sources in the

Analyse and evaluate the financial risks involved with establishing a Essay

Analyse and evaluate the financial risks involved with establishing a new business - Essay Example s, risk exposures have deeper impact on the organization’s standing, especially financial risks which undermine the new business resources required for jump-start the project. Financial risks refer to cash flow volatility, future investments, erosion of debt capacity or profitability level of the firm (Altman 1993). In the following essay, the researcher shall discuss how financial resources are critical for executing business plans, marketing budget and achieving organizational goals. In doing so the researcher shall describe and conclude that different types of financial risks may lead to business failure in terms of disruption in operations, decrease in working capital and exposure to environment risks. To begin with, one needs to understand that financial risks are not separate from business or management risks. For a new business, effective resource management is critical for its survival. Financial resources have even more importance for a start-up business because it helps secure employees, suppliers, service providers and attract customers (Altman 1993). Consequently, the type of financing a new business secures, defines its scope and risk challenges. For a new business, various types of financing ranging from banks, venture capitalists, owners personal assets etc. are available. Suppose a new business adopts bootstrap financing for its operations (Welsch 2003). This is a popular financing technique for new firms to finance short term funding requirements without having to commit to external organizations for the long term. These include short term borrowing from friends or family, micro financing, credit card, quasi-equity arrangements, cooperative assets, lease or client bas ed funding etc. However, according to Neeley (Welsch 2003), bootstrap financing is a low cost source of financing but poses high risks to the business because it is a short term funding method, which can be discontinued at any time, resulting in disruption of cash flows to the

Sab 361 unit 2 Essay Example | Topics and Well Written Essays - 500 words

Sab 361 unit 2 - Essay Example A true account is that sports are made up of aspects such as accountability, sportsmanship, setting a good example and acceptable moral behavior. It is therefore, expected that participation in sports in addition to a conducive environment and coaching strategy will to a significant extent, will modify thus build someone’s character. This has been the dreams of coaches, physical education teachers, trustees among other relevant stakeholders. However, the ideals of sports in relation to building an individual’s characters are usually degraded by situation of drug use (for enhancement purposes), injuries, fights and even instances of molestation (Edmundson, 2012). I believe that sports do play a significant role in building someone’s character. Practicing is important in any sporting activity. Practicing is concerned with trying out particular routines with a view to achieve perfection. It is important to note that trials do come with events of failure. It is only after failing that one succeeds. This entire process instills a sense of patience, hope, resilience among others. These are clearly elements of good character and should be encouraged at all costs. Sports offer a favorable opportunity for socialization. Sportsmen and women learn to play as a team, communicate in a similar language in order to achieve a common goal. In other words, sports enhance morality in addition to desirable qualities such as the effectives to handle tasks, time consciousness and perseverance. Sports can also result into negative traits such as violence. Farley (2010) reveals that excellence has always been the greatest desire of any athlete. Various types of sports have rules that are supposed to be adhered to. An athlete is therefore expected to train/practice with respect to those rules. It should be noted that an individual can succumb to intense pressure to perform. This

Computer Information System Case Analysis Study

Computer Information System Analysis - Case Study Example Information systems can be implemented by an organizations technology team or the organization can decide to outsource these services from a software vendor entity which subsequently charges for licensed use of the software. The information systems are intended to improve on the internal processes of the system, regardless of who actually owns the system. For instance, a banks transaction processing system is expected to operate optimally and automatically at any given time to support the core operations of the banking system. The functional features of any transaction processing system ought to provide support the everyday needs of an organization in terms of manage and execution of transactions processed by both the working staff and clients. The organization first weighs the benefits and limitations of using an information system before installing one. In the case given of the USA Cycling Group, the management recognized the essential need for an inventory system to successfully manage its growing client base. It is important to note the problem faced by an organization that leads to the need to acquire the services of an information system to propel business operations. Initially the organization has to identify the vital components that make up the traditional system of operation then use a tech savvy group to map out the system layout of the proposed information system. Additionally, the management procedures are clearly set with the authorized hardware, software and networking channels that are to be later used in governing the individuals who use the system. Furthermore, the conduction of a systems requirements analysis is important to help the software vendors or project development team in identifying the end users expectation of the end product. The security of a system, especially a transaction processing system has to be top notch to prevent the authorized access to confidential information by

Free will theodicy Essay Example | Topics and Well Written Essays - 500 words

Free will theodicy - Essay Example Speaking of the objections that might be made towards the above mentioned claim, one is able to name at least two. They are articulated in the book titled Dialogue on Good, Evil, and the Existence of God and are expressed by Gretchen Weirob. First of all, she points out that God could have created a world that, on the one hand, would be filled with creatures that will exercise free will and, on the other hand, that would be free of weaknesses. In spite of the fact that such thinking might seem logical, it fails to comply with some of the important ideas of free will theodicy which argues that an irreplaceable part of a free will is to be able to perform evil actions as well. Another objection that is made by Weirob puts emphasis on the fact that the very idea of free will is not logical at all. Thus, it is suggested that with the help of it a person is able to make actions independently, regardless of any other forces that influence one in this process; but God always knows what a pe rson will do since He is thought to be omniscient. Another character, namely David, suggests that knowledge that God possesses should not be seen as an obstacle on the way of a person exercising free will. This means that even though other people might know and understand the motifs that will most certainly guide a person through decision making process, the action itself happens because a person wills it. In other words, the knowledge is not affecting the ability of an individual to choose in any way. While this may be true, the original characters suggest that this might work when other people are involved, but then God is involved, his knowledge is special. The primarily difference here lies in the fact that unlike other people God was directly involved in the creation of a person and had affected every aspect of one’s personality. In other words, other people can not simply

Challenge Workplace Diversity Essay Example for Free

Challenge Workplace Diversity Essay As with anything that requires a change in established attitudes and behavior, achieving true diversity in the workplace can be a challenge. The challenges of diversity in the workplace are often the result of a combination of different factors, but resistance to change on the part of both employees and employers continues to be the primary underlying issue. One of the challenge workplace diversity is communication. This is because an organization trying to adopt a more inclusive environment is assimilation for any member outside of the dominant group. Without proper communication, barriers that exist between groups of people due to actual or perceived differences and pre-conceived notions cannot be effectively broken down. The purpose of diversity training in the workplace, among other things, is to improve communications between diverse social groups. Besides that ,the challenge is refer to diversity management. Related to the challenge of policy implementation, diversity management must be properly delegated and enforced in order to be effective. If no one person or department is in charge of enforcement and implementation of any type of policy, it goes without saying that the policy will most likely not be effectively followed or enforced. Diverstiy management also want to face many problem when their worker giving different opinions and should find the good solution to solve from different etnic. Managing diversity is more than simply acknowledging differences in people. This is an additional challenge that diverse organizations face, maintaining a culture which supports the idea of employee voice especially for marginalized group members. When the organizational environment is not supportive of dissenting viewpoints, employees may choose to remain silent for fear of repercussions or they may seek alternative safe avenues to express their concerns and frustrations such as on-line forums and affinity group meetings. By finding opportunities such as these to express dissent, individuals can begin to gather collective support and generate collective sense-making which creates a voice for the marginalized members so they can have a collective voice to trigger change.

Impact of Education Choice on Public Funds Essay Example for Free

Impact of Education Choice on Public Funds Essay Brown v. Board of Education of Topeka, 347 U. S. 483 (1954), was a landmark decision of the United States Supreme Court that declared state laws establishing separate public schools for black and white students unconstitutional. Though the U. S. Supreme Court declared school desegregation in the 1954 ruling on the famous â€Å"Brown v. Board of Education case, the state of Mississippi did not allow racially or ethnically different students to mix together in schools until 1970, sixteen years after the 1954 Supreme Court ruling, according to the Civil Rights Timeline, created by the Mississippi Humanities Council at Southern Mississippi. Brown v. Board of Education prompted parents in Mississippi to create nonpublic and charter schools in efforts to keep schools segregated. Legislation and School Choice in Mississippi At the present time, Mississippi doesn’t truly offer school choice. There is no private school choice program. Parents are not given money from the state to send their children to private or parochial schools. The Education Commission of the States reports that Mississippi has enacted a mandatory inter-district school open enrollment policy. Students can move between school districts- but that is not guaranteed for those who want to change schools. Both the sending and receiving school boards must approve it. Mississippis Constitution prohibits the appropriation of any state education funds for the support of sectarian schools or private schools (Miss. Const. Art. 8, Sec. 208). Though at the same time, state accreditation is mandatory for nonpublic schools receiving state funds. According to State Regulation of Private Schools, (June 2000), Mississippi law provides free textbooks on loan to pupils in all elementary and secondary schools in the state (Miss. Code Ann.  § 37-43-1 et seq). The loan of textbooks to qualified private schools does not violate Mississippis constitutional prohibition against public support of sectarian schools or the control of educational funds by religious sects. Private, parochial or denominational schools accepting free school textbooks on behalf of their students must file annual reports as required by the State Board of Education (Miss. Code Ann.  § 37-43-51). Throughout the years, numerous bills to give vouchers or tax credits/ tax deductions have died in House Committees. It was allowed to die in 2009. During the 12 years that the law was on the books, only one traditional public school converted to a public charter school. Senate Bill 2721 is the latest bill in regards charter schools. This current bill is one authorizing new start-up charter schools to be established in Mississippi recently passed the State Senate and is now being taken up in the House of Representatives. Senate Bill 2721, which passed the senate by a vote of 50-2 in February, authorizes five new start-up charter schools to be established in the state. With this bill, the school can be brand new, not a failing school converting to a charter. Local school boards would have the first look at proposals, but authorization power would still rest solely with the state board of education. According to Bill 2721, the definition of a start-up charter school is â€Å"a public school operating under the terms of a charter granted by the State Board of Education with the approval of the local school board or school boards on the application of an eligible entity and may draw its students from across public school district boundaries† (Harrison, 2010) . Previous attempts to expand charter schools in Mississippi were shot down by fears of racial segregation. Some fear that it is a backdoor attempt to re-segregate many of Mississippi’s public schools, though supporters point out that a majority of charter school students in many parts of the country are minorities. â€Å"There’s been some resistance from the Mississippi Association of Educators and other groups that say you’re taking money from public education,† Watson continued (Harrison, 2010). â€Å"That’s an absolute falsity—this is public education† (Harrison, 2010). Opposition still remains from some caucus members and from teacher unions (Heartland. org). Those who oppose the potential implementation of charter schools believe the schools will be taking away students, resources and funding from a public school system that is already heavily financially burdened. Impacts on Funding and Analysis Mississippi charter schools are eligible for the same funding as regular schools. They may receive federal, state, local or private funding. They are not taxing authorities and may not levy taxes or request tax increases in order to generate funding. Charter schools are funded with taxes, but operate with more flexibility and fewer restrictions than the traditional public schools. Often times, charter schools have a special emphasis, such as on the art or the sciences. According to the Mississippi Code of 1972, â€Å"the State Board of Education may give charter schools special preference when allocating grant funds other than state funds for alternative school programs, classroom technology, improvement programs, mentoring programs or other grant programs designed to improve local school performance†. Allowing charter schools to be created will minimally decrease the funding that public schools receive. Minimal because at most only five charter schools will come into existence and they will be spread throughout the state, not centralized in one location. The amount of funding will still be based on the number of students enrolled in the schools. Charter schools traditionally keep their numbers small. Jackson public schools is the third largest district in the state of Mississippi, none of these legislations are negatively impacting the funding of the district. Even the state law allowing book loans to private schools has not taken away from the students of JPS. It has been speculated that having a charter school law would make Mississippi eligible for more grants through the Race to the Top program, which is part of the stimulus package passed last year by Congress and signed into law by Obama. If this speculations is true, then all districts in the state are losing funds due to lack of charter schools. But the state Department of Education has said the lack of a charter school law would not prevent Mississippi from being eligible for the grants through the program (heartland. org).

Goffmans Theory For Interaction In Society Sociology Essay

Goffmans Theory For Interaction In Society Sociology Essay Goffman examines society through individuals face-to-face interactions I everyday life. An important point of his theory is how individuals present themselves in everyday life, when they come to contact with others. This contact signals the activation of the ritual mechanism. Those mechanisms are being activated automatically each time we are coming to interaction with others. They consist social values and express all the expected reactions, which individuals should have in different situations. The reason why these mechanisms are activated automatically is because we have embodied them during the period of socialization and through imitation. Consequently, those mechanisms give us the possibility to understand and foresee how we must react in different interactions, as well as to forego and protect ourselves from potential moments of disgrace and embarrassment. If we do not find a way to manage those moments when they occur, can lead in the collapse of interaction (Goffman, 1959: 1 2). The main purpose of individuals is to manipulate the impressions that others form about them (impression management). Individuals, when they are acting on the stage, employ unconsciously different front (means of expression). The front is comprised from two parts: the setting which is the scene in which individuals acting and the personal front which concerns the natural characteristics and specific means of expression of each individual. Furthermore, Goffman divide personal front into appearance and manner. Appearance is the external characteristics and manner is the means of expressions, like the language, the body, face expressions, which individuals adopt during their performance (Goffman, 1953,:22-24). In addition, individuals use symbols to display their positions and the role they aim to play (Goffman, Dec. 1951: 294). Forby there is the backstage, where individuals make their rehearsal for their performance. Namely, which features of themselves, they will cover in order to manipulate their observers. Parallel, only when they are on the backstage, can be their real selves, whereon they have to tackle with their real feelings, which have no relation to the feelings they project on the stage. Nevertheless, Goffman notes that the formation of a role is being strongly affected by the personality, the experience, and the culture of each individual (Swingewood, 2000: 176). How academic professors maintain their dominant position in the classroom. The academic professors front is his class and what this class includes is the setting. His performance takes place while he is teaching. Of course the professor must have a certain style of clothing, for instance he cannot appear in the classroom wearing a sport outfit. Also, he must talk and behave in a way which will attribute him prestige. For instance, the professor will not use slang language during his teaching, on the contrary, he will a sophisticated vocabulary. Furthermore, according to Goffman, first impression is of vital importance. Thus, in his first lecture, he must pay attention to his first impression, because this will form the relation of domination between the professor and the students (Goffman, 1959: 12). Even if he becomes more lenient with his students over the years, he should attempt continually to sustain his authority (impression management). On the other hand, when the professor ends up alone in the classroom (backstage) he can be his real self. Coincidently at this point he can prepare himself for the teaching (performance) and he can try to limit things which could reduce his pole performance. On the whole, professor possesses a status, which nobody can call in question, regardless of the role he adopts. This is happening because he has certifications of his capacity, which is his degree, which is recognizable from the society (Goffman, 1951: 297). In other words, there can be doubt about his efficiency at work but not for his capacity as a professor. Bourdieus theory. Bourdieu in contrast with Goffman considers society from a distant viewpoint. He is not centre on individuals interaction but he combines them with social structures. He deems that sociologists should overcome the persistence of the contrast between objectivism and subjectivism. We should observe society as a whole including both, structures and actors. Thereby, he creates a theory based on a schema, which constitutes from three main parts: the field, the capital, and the habitus. Each part is directly connected with the others and functions parallel. The first part is the field. Fields are the social structures, the various spheres of life. While fields exert influence to each other, there are autonomous enough (relative autonomous) in order to be able to study them. Each field has its own clear boundaries, logic and sphere of values, with witch people must be obeyed. People in order to be able to enter a field, should have certain resources according to the demands of each field (Wacquant, 2008: 269). Those resources are the capitals, which are unequal distributed in the society (Swartz, 2002: 655). People, who have more capitals, have more chances to succeed in different fields (Bourdieu, 1986: 241). This is why Bourdieu grasps fields as arenas in which people struggle constantly. Those who have a big part of capital, struggle to maintain their domination and those who have limited capitals, try for their benefits to invert the domination of the former. Thus field is never static. It is moving, changing, evolving. On the second part of the triadic schema is capital. Capitals are the means of resources which enable people to acquire benefits. Power is in each field different. Bourdieu divides Capital in four categories: economic, cultural, social and symbols. Economic Capital is consisted by money. This capital is very important because every capital can be converted to economic capital. People, who have largely the economic capital, can easier acquire the other three capitals. Then is the Culture Capital, which is consisted by three forms: The Embodied State concerns the stimuli which people get from their environment during their upbringing and socialization. People receive them unconsciousness or passive-coercive via their families, their culture or traditions. However this does not mean that they acquire them instantaneously. On the contrary, people embodied them over the years according to their habitus. Also in this state, people form their cultivation. Peoples cultivation derives, apart from the stimuli of the environment, also from the amount of time and effort they consumed to gain it (Bourdieu, 1986: 244-245). The other form is the Objectified State, which concerns the possession of items (for instance paintings). Those items have great cultural-aesthetic value but also economic value. In which way people will valid them, it is related with their habitus (Bourdieu, 1986: 245-246). The third form of Cultural Capital is the Institutionalized State. This state embraces the official documents, that is, they have institutional recognition. Those certifications denote the level of education of each person (Bourdieu, 1986: 246-247). Moreover, there is the Social Capital. Social Capital is peoples connections which they have or acquire within social networks. Those connections are either positive or negative. In other words, can help people or can make their lives difficult. Finally, it is the Symbolic Capital, which has to do with the symbols of power. People who possess the symbolic authority can dominate in one or more fields. Those who have it are in the position to decide what is good and what is bad and exert it via recognition and approval and disapproval. Recognition of what people are doing is enjoyable for them. For, people through recognition are becoming established. Symbolic authority can be big in a field while can be mild or small in others. Also symbolic power is hierarchical. It is a circle of alternations of power. Thus there is a constant struggle for the acquisition of power but it is happening unconsciously. The third part of the schema is Habitus. Habitus is our history, the inheritance of cultural capital. Namely it is embodied of our experiences. The creation of social groups is based on peoples common experiences, hence habitus is persons beliefs and dispositions. Furthermore, habitus is the social structures in which persons shape their beliefs and ways of thinking (for instance education). In real life habitus and field come always together as a whole (Wacquant, 2008: 269). On the one, habitus affects peoples chances of success or failure in different fields (Bourdieu, 1986: 241). However, people through new experiences, which are not coming from the family, can form a secondary capital in the habitus, which is quite durable and reinforced. This new habitus is becoming gradually their second nature. Examining academicians through the concepts of Field, Capital and Habitus. Academicians field in which they operate is higher education. To be able to be in this field, they spent too much time and effort in order to acquire this knowledge, that is their cultivation (cultural capital-embodied state). Evidence that hold this knowledge is their diplomas (cultural capital-institutionalized state). Also their connections, that had been either academic or political, played an important role in taking up this position (social capital). On the other, depending on the level of the University attended and depending on their performance, they had similar opportunities to find work. The position of each university is not the same. For, there is a rank of hierarchy. Hierarchy it is likewise in the positions of academic professors. Therefore there is strong competition among them. Their main purpose is to accede to the highest positions and go to the most accredited universities (symbolic capital). To be able to do so, they must constantly enrich their resources (capita l). Nevertheless, the academic professors have some common experiences that affiliate them to the same group and allow them to enter in this field, higher education (habitus). But this does not mean that these experiences were the same embodied-in all. That they are professors, do not mean that all derived from the same socio-economic class. Simply they were able to acquire the necessary qualifications and to embrace these experiences in order to enter specific field. Namely, they managed to make second nature another habitus. Conclusion. Considering academics through two different approaches, Goffmans and Bourieus, I have come to believe that struggle for domination is an important part of both theories. In Goffman this struggle exist through the management impression, while in Bourdieu exist in the whole triad schema (field, capital, habitus).

Dolphin Assisted Therapy :: essays research papers fc

Dolphin assisted therapy (DAT) is a highly controversial topic in the medical world. Is it medicine or simply recreation? Whatever you might believe, you cannot deny the fact that dolphins are loving and nurturing mammals with the ability to show compassion. Along with that ability for compassion, some may claim that there is actual science, which proves that interactions with dolphins have helped to treat many patients. Most of the patients in dolphin assisted therapy are children with autism, Down's syndrome, depression, and other neurological and movement disorders. (http://www.cnn.com/HEALTH/9803/28/dolphin.therapy/index.html) The theory behind dolphin assisted therapy is based on two philosophies. One of these is that the unconditional love and support a dolphin has to offer can benefit children and mentally ill patients in many ways. As with most animals, a dolphin seems to have human-like emotions, so a deep trusting bond can develop between patient and mammal. Some proponents of dolphin assisted therapy claim that the compassion a dolphin displays increases the patient’s self-confidence, because the patient is never judged. Increased self-confidence can lead to better social skills and academic improvement. (http://www.ulst.ac.uk/papa/dolphin.html) The second part of the theory involves a more scientific approach. It involves echolocation (echolocation: a high-pitched sound sent out by the dolphin that bounces off an object and returns to the whale. The dolphin interprets the returning echo to determine the object’s shape, direction, distance, and texture). (http://www.zoomdinasaurs.com/subjects/whales/glossary/Echolocation.shtml ) Some say that the dolphins’ use of sonar and echolocation produce changes in the body tissue and cell structure of patients who associate with them. Others believe that sound waves emitted by the dolphins in communication and echolocation stimulate healing. (http://www.idw.org/healing.html) A diminishing of anxiety and depression, enhanced learning in handicapped children, and pain relief are all attributed, by some researchers, to dolphin echolocation (http://www.interspecies.org/dolphin.human/research ). Echolocation is also thought to help increase attention span, develop motor skill s, and develop better co-ordination in children (http://www.ulst.ac.uk/papa/dolphin.html). Although dolphin assisted therapy has many supporters, it also has a large number of critics. They say dolphin assisted therapy is an advertised miracle along with a hefty fee. Dr. Bernard Rimland, director of the Autism Research Institute in San Diego says, â€Å"There is no scientific evidence at all that using dolphins is helpful†¦. It’s a recreational thing.† Michael Westerveld, a pediatirc neuropsychologist at Yale University’s School of Medicine in New Haven, Connecticut, said â€Å"If there is any success, I’d be more likely inclined to attribute it to the general effects of†¦.

Essay --

Since the early 20th century, the Scottish penal system has gone through numerous transformations as the society changes and grows, including the important period where Scotland struggled to create it’s own identity, separate from the rest of the UK. These developments have been pivotal in regards to the modernization of the Scottish Criminal Justice system, which is often described as being made up of a complex set of processes and involves many different bodies . Over the past decade, the main problem at hand is that Scotland, a relatively small country in the scheme of things, has a serious problem with imprisonment , meaning that we have a higher imprisonment rate than nearly anywhere else in Western Europe. Recent research has shown that it sends over twice as many people to prison than the similarly sized countries within Europe , but in a debate on penal policy in 2007, the Cabinet Secretary for Justice Kenny MacAskill, stated that â€Å"the Government refuses to belie ve that the Scottish people are inherently bad or that there is any genetic reason why we should be locking up twice as many offenders as Ireland or Norway.† The aim of this essay will be to look at the recent changes within Scotland’s penal system, and whether this ‘imprisonment crisis’ has been the outcome of penal developments in the past. Following the completion of the Second World War, Scotland (and the rest of the UK) was a place where a boost in the welfare state led to penal welfarism being key, which Garland argues that ‘reform and social intervention were plausible responses to crime and that alternatives to prison were healthy’ . This ideology meant that during this period the overall consensus was that rehabilitation was more heavily used, as prison... ...h the modern society. The developments in penal reform and policies in Scotland have grown with the creation of modern Scotland. Devolution fundamentally changed the nature of criminal justice in Scotland, and the research as shown that increased political involvement and the need for has changed the penal policies over the past few decades. Pre-devolution it was clear that policy-making was carried out in partnership between civil servants and agencies with a rate of change, but the introduction of devolution propelled policy-making into an unstable and heavily politicised environment, which was never the case before, where it now answers to political expediency and the political cycle and this forced the Scottish Criminal Justice Service to take shape become what it is today to deal with the new crime and punishment issues that were revolutionizing over time.

Empowering Women Rebuilding the Society

â€Å"To awaken the people, it is the women who must be awakened. Once she is on the move, The family moves, the village moves, the nation moves†. – Pandit Jawaharlal Nehru.Empowerment is multifaceted & multidimensional concept. It is the process by which the powerless gain greater control over the circumstances of their lives. It includes control over resources (physical, human, intellectual, financial) and ideology (beliefs, values, and attitudes), decision making in home, community, society and nation and to gain power to empower herself. It means greater Self confidence and an inner transformation of one’s consciousness that enables one to overcome external barriers to accessing resources or changing traditional ideologies.And also it does not mean to give them power to dominate others or use power to establish their superiority over others. â€Å"Empowerment comes from ‘inside’, from the individuals themselves, it cannot be granted by othersâ⠂¬ . An educated woman knows her responsibility towards their family and society more than a man. In reality women empowerment meant to empower herself not to overpower men. Usually empowerment for women involves opening up more opportunities, greater access to and control over resources and equal participation with men in decision-making.Our society can be viewed as a wall and men & women are analogous to brick and concrete respectively. Women participation in our society has significantly increased since last decades. Their participation is crucial and desirable also to build a peaceful society. There are innumerable hurdles in the women empowerment process. Besides all these beautiful data, the status of women is still not that to which it is meant for. There are still a lot to do for their empowerment.The cases of child marriage, deteriorating maternity rate, anaemic pregnancies, eve teasing, molestation, harassment, rape, exploitation, trafficking, Domestic violence, human rig ht infringement, lax judiciary process to punish the perpetrators, trafficking, unawareness of basic rights etc. are some of alarming issues that a modern woman confronts, when goes out of the home and so many more are such an inventory of non-social impediments which are still prevailing in an alarming rate.Various steps have been taken by the government to prevent such abuses and to empower women. Criminal laws against sati, dowry, female infanticide and foeticide, ‘eve teasing’, rape, immoral trafficking and other offences relating to women have been enacted in addition to civil laws like the Dissolution of Muslim Marriages Act 1939, the Hindu Marriage Act 1955 and other Matrimonial enactments. The Prevention of Domestic Violence Act has been passed in 2005. A National Commission for Women (NCW) has been set up.Other measures by the government include provision of reservation in representation and education, allocation for the welfare of women in the five year plans, provision of subsidized loan facilities and so on. The year 2001 has been declared as the ‘women empowerment year’ by the Government of India and 24th January as the National Girl Child Day. Women participation in all levels of governance is essential for their empowerment and for making the society more humane.Women in India now participate in all activities such as politics, sports, education, media, art and culture, service sectors, science and technology, etc. Indira Gandhi who served as prime minister of India for an aggregate period of 15 years is the world’s longest serving women prime minister and the influence of women in politics is at its apex in the present context strongly supported by the incumbent president of India Pratibha Devi Singh Patil, incumbent Speaker of Lok-Sabha Mira Kumar, incumbent railway minister Mamta Banerji and leader of opposition Sushma Swaraj & Sonia Gandhi leader of the one political party.Besides these names of women holding major authorities in the politics, the other fields are also have women ascendants like Indira Nooyi CEO of PepsiCo, Chanda Koochar CEO of ICICI bank, Shikha Sharma of axis bank and so on. The constitution of India guarantees to all Indian women equality (Article 14), no discrimination by the state (Article 15(1)), equality of opportunity (Article 16) and equal pay for equal work (Article 39(d)).In addition it allows special provisions to be made by the state in favour of women and children (Article 15(3)), renounces practices derogatory to the dignity of women (Article 51(A)(e)) and also allows for the provisions to be made by the state for securing just and humane conditions of work and for maternity relief (Article 42). Man and woman being complimentary physically, emotionally and morally and there is no scope for comparison.One has no existence without the other. They are interdependent. Together their life is whole and meaningful. Each has their own duties, roles and responsib ilities. The 8th of March is Women’s Day. A day to celebrate women and all they have accomplished in their struggle for independence, equal rights and opportunities. It is also the day to show appreciation to all the women dear to you.The 108th Constitutional Amendment Bill, popularly known as the Women’s Reservation Bill which seeks to reserve one-third of seats for women in the Lok Sabha and the State Legislative Assemblies has been a highlight in the recent times & it is highly appreciated in the direction of women empowerment. It was ‘passed’ in the Rajya Sabha on March 9th 2010 one day after international women's day. Though well intended, it can have little, if any, tangible consequences for the real empowerment of women since it does not touch upon the core issues which plague them.The solution must envisage a two-pronged attack, on the one hand, on tradition which is responsible for assigning a low status for women in the society and on the other h and, the outrages perpetrated against them. The proposed ‘Prevention of Sexual Harassment of Women at Workplace’ Bill, 2010 is a good move in that direction. Mass campaigns need to be organized especially in the villages in favour of survival of the female child and provision of human rights for her, including education and health.It is essential to dispel the ghosts of the past and place women on an equal footing with men in order to pave the way for their empowerment, social, economic and educational. The Chinmaya Rural Training Centre (CRTC) was founded by, Swami Chinmayananda, a revered Hindu spiritual leader in one of the most depressed areas of Himachal Pradesh. Sustainable development he believed was only possible if local women, generally belonging to lower castes and tribes, were able to take charge of their own lives and development.Empowering women and thus rebuilding the society would take the nation on a path of greater development as Swami Vivekananda says , â€Å"Countries and Nations which do not respect women have never become great nor will ever be in future†.

Kevin Phillips criticizes the Reagan administration

Kevin Phillips criticizes the Reagan administration for grossly redistributing wealth from the poor to the rich. He refers to this phenomenon as the â€Å"upward redistribution of wealth†. He feels that the country’s current economic climate continues to give an unfair advantage to the rich, by means of tax-code restructuring and deregulation of private enterprises. Phillips maintains that the tax burden on rich people has to be considerably increased and tax benefits for corporation has to be cut down to facilitate fair distribution of wealth.Phillips draws up on statistical data to reiterate his views on economic inequality; one percent of Americans belonging to the rich elite class own more than 40 percent of the nation’s total wealth, according to a 1997 study. Such striking diversity in wealth distribution was witnessed before only during the Great Depression of late 1920s. Citizens from middle income group have experienced a meager increase of 2.8 percent i n stock market during the 90s, while being responsible for 38.7 percent of the rise in debt. A majority of people in this group are religious and conservative voters. According to the Wall Street Journal, 90 percent of private stocks are owned by the affluent 10 percent. This trend has resulted in widening of the economic divide and slow degradation of the middle class in America.Middle-class Americans becoming wealthier in the 1980s was primarily due to a surge in the economy, and certainly not due to the Government’s redistribution of existing wealth (National Review). The eighties also marked a period of decent employment opportunities of the poor and minority groups. During the 80s, a CEO’s salary was 93 times that of a normal worker, and this figure has leaped to 419 times in the 90s (Phillips 1991). The wage distribution patterns of private corporations clearly indicate the extent of income disparity and explain difference in lifestyles.The Cold War marked the pe riod between the post war 1940s and 1991, when the USA and USSR were competing in a virtual war comprising of arms race, creating espionage and forging strategic alliances. This also included fighting proxy wars such as Korean War, Vietnam War and Afghan War by using political pawns. America was spending a great sum of money to gain strategic advantage and political pride over the Soviet Union.The two-tier wage system is policy adopted by corporations, by which newly hired employees are paid much lesser wages compared to regular employees (Kebler). Although this results in a lot of cost saving to the employers, it leads also to discrimination discontent among one class of workers. This system also encourages companies to lay off senior employees through retirement schemes and buyouts, thereby leading to insecurity among senior workers. Bargain basement is also short term credit plan concept which was prevalent during this period wherein money comes at a lesser value, but helps to im prove the economy since the inflow of money is consistent.Trickle-down economics is characterized by tax benefits for rich citizens and corporations (Wikipedia). This policy is justified by the assumption that business will use tax savings to further contribute to economic growth. Reagan's economic policy was aligned towards trickle-down economics and also vouched for deregulation. It also concentrated on cut down on government spending, so as to control the money supply and bring down inflation. Trickle-down economics, also know as Reaganomics, led to problems such as tax evasions for the government. Kevin Phillips suggests that these policies did more harm rather than good to the US economy.Reference:Kebler, Harry. Unions Accepting a Two-Tier Pay System are Giving a Major Concession to Bosses. Retrieved 14 December, 2007, Phillips, Kevin. (1991). The politics of the rich and poor: Wealth and the American Electorate in the Reagan Aftermath. Harpercollins.National Review. (1991). Th e Eighties Economy. Retrieved 14 December, 2007,Rast, Ben. Book Review: The Politics Of Rich And Poor. Retrieved 14 December, 2007,  Wikipedia. Kevin Phillips. Retrieved 14 December, 2007,Wikipedia. Trickle Down Economics. Retrieved 14 December, 2007,

Ishikawa

A Forefather of TQM Principles: Kaoru Ishikawa Total Quality Management (TQM) principles are based off of the philosophies of numerous individuals – W. Edward Deming, Joseph Juran and Philip Crosby, to name a few. One such individual is Kaoru Ishikawa. Touted as the â€Å"Father of Quality Circles and as a founder of the Japanese quality movement† (Beckford, 2002), his philosophy on quality control is critical to understand TQM in general. Knowing the fundamentals/ building blocks of TQM can be used to shape the future direction and improvement of TQM.Ishikawa hoped his philosophy would improve quality in work, which in turn would lead to improvement in quality of life (Beckford, 2002). Ishikawa was born July 13, 1915. He graduated from the University of Tokyo where he received an engineering degree in Applied Chemistry. Later he would become a professor of the same University. After graduating, he joined the Union of Japanese Scientists and Engineers (JUSE) in 1949. Th is could be seen as the first steps he took towards developing his quality control philosophy and following in the footsteps of his father in Management Science (Hutchins, 1989. The core ideas of Ishikawa’s philosophy on quality control – companywide quality control (CWQC) – can be divided into three main concepts (Beckford, 2002). The first is that quality is based off of a holistic approach. The second core idea of Ishikawa’s philosophy is that there is active participation in the quality program amongst the employees. The third core idea is that there is direct, simple communication between management and workers. A holistic approach means that not only is the end product/service a quality product/service but also extends to the process that developed it.The end is just as important as the means. The company has a program in place that strives for quality management, quality workers and quality processes within all levels of the company. I think this c oncept of quality at all levels within a company is especially important in today’s society where it is not enough to know a company provides a quality product but is socially and environmentally conscious. For example, if a company has a quality process in place when choosing and working with certain suppliers – they lessen the chance of being surprised that the supplier uses child labor or contaminates the environment.Ishikawa’s second core idea of active participation among employees emphasizes the importance the workers. It’s not enough to have a quality program in place; the employees (including leadership) have to be involved and to have a voice within the company. This is based off of the idea that employees not only can recognize the problems in a process but also the solutions (Beckford, 2002). One of the main complaints that employees have is that management is not in touch with what they actually do so they don’t listen when there is a p roblem or a solution. Ishikawa’s second core idea looks to avoid this phenomenon.The last core idea of direct, open communication between workers and management rounds out Ishikawa’s philosophy on quality control. It stresses the importance of group communication to be understandable and in â€Å"layman terms† so it can be pertinent for all levels of the company. Ishikawa’s contributions to quality management were numerous. He wrote 600+ articles and 31 books (Smith, 2011). He had 2 English translated books – â€Å"Introduction to Quality Control† and â€Å"What is Total Quality Control? The Japanese Way†. He was also behind the concept of quality circles and the Fishbone Diagram.Quality circles can be seen as a method of creating active participation within a company. It shows how Ishikawa believed that â€Å"all workers must be involved in quality improvement through teams to enhance the capability of individual workers and improve work processes† (Watson, 2004). Quality circles are groups of workers within a company that is formed to review, analyze and make recommendations for issues and problems. The Fishbone diagram was developed in 1943 as a problem-solving tool and was used to identify possible root causes to problems in a simple and straightforward presentation.It is one of the seven tools of quality control that is recognized worldwide (Smith, 2011). While all the tools of quality control is important, this diagram can be used in numerous disciplines ranging from not only quality management, but science, education, etc. The other tools of quality control is Pareto Charts, Stratification, Check sheets, Histograms, Scatter graphs and Control charts (Beckford, 2002) Throughout his career, Ishikawa was the recipient of numerous awards. Per Beckford, he received the Deming, Nihon Keizai Press and Industrial Standardization prizes and the Grant Award from the American Society for Quality Control.Ishik awa’’s work also prompted an award to be given out in his honor. In 1993, ASQ established the Ishikawa Medal where it is awarded â€Å"to an individual or a team whose work has had a major positive impact on the human aspects of quality† (ASQ, 2012) Ishikawa passed away April 16, 1989. Although he is no longer with us, his work and his philosophy is still vibrant and in use today. Understanding the core concepts behind Ishikawa’s CWCQ sheds light on TQM principles. His philosophies help shape how companies today develop their quality control programs.Maybe from the lessons and philosophy of Ishikawa, a future TQM guru could emerge, giving the world another individual that further advances quality in work and ultimately in life. References Beckford, J. (2002). Part two: The quality gurus: Chapter 8: Kaoru Ishikawa. Quality (Routledge), pg. 93 – 104. Watson, G. (2004). The Legacy Of Ishikawa. Quality Progress, 37(4), 54-57. SMITH, J. (2011). The Last ing Legacy OF THE MODERN QUALITY GIANTS. Quality, 50(10), 40-47. Kaoru Ishikawa 1915-1989. (2010). Quality Progress, 43(11), 19. Bauer, K. (2005). KPI Identification With Fishbone Enlightenment.DM Review, 15(3), 12. Hackman, J. , & Wageman, R. (1995). Total Quality Management: Empirical, Conceptual, and Practical Issues. Administrative Science Quarterly, 40(2), 309-342. Hutchins, David. (1989). Obituary: Professor Kaoru Ishikawa. The Independent. April 26, 1989. http://asq. org/about-asq/who-we-are/bio_ishikawa. html http://asq. org/about-asq/awards/ishikawa. html (Evans, James R.. Managing for Quality and Performance Excellence, 8th Edition. South Western Educational Publishing, 01/2010. p. 110). <vbk:1111509360#outline(3. 7. 2)>

Negative Effects of Computer Usage on Eye Sight

Although the computer has crucial importance in our lives but still it has some negative effects upon our health. It effects the eyesight of an individual if there is maximum exposure to the computer screen. It might develop the long or the short sightedness if the frquency of the use is high. It may results in headache relatively for the larger time span and in turns effect the brain cells of the human being.It incorporates a wide variety of the knowledge in itself and when the viewer come across the new phrases and techniques,it definitely demands and requires time and thus in turn result in the stress condition which is not good for the health of the human being. Distance of the screen of the computer from the eye also have the negative symptoms as the particular level being defined by the doctor is not been followed.In children it is flourishing more day by day as they are more exposed to the entertainment side of the computer and that is games which are being installed in the co mputer. Eyes of the children gets affected when they put a load on their eyes while focussing on a particular task and it may effect their eye sight. It is necessary not to work constantly on the computer.It is important to take the short breaks so that the effect of continously looking at the screen could get minimized. It is quite important to preserve the vision by taking different eye exercises. Continous and the frequent use of the computer sometimes results in the vision that is blur and the things doesnot look as they are in real. In short while using the computer it is necessary to follow the instructions of the doctor and have regular check ups of the eyes.

Interracial Marriage Essay

Interracial marriage is used to describe marriages that take place between people who are from different linguistic, religious, or nations or ethnic groups. There are substantial increases in the number of individuals engaging in interracial. Relationships between people from different ethnic and cultural groups are becoming increasingly common because of globalization and improvement of technology. Internet technology has brought together the world in that people can enter into a relationship with anyone from any countries. In some countries, it is against the law to marry someone of a different race. These countries include Germany during the Nazi period, South Africa under apartheid, and some states in the United States before a 1969 ruling. In some Arab countries, it is forbidden for an Arab to marry outside their race because of the law and traditional customs. If an Arab person marries someone out of their race, their civil rights are taken away from them. In 2008, Pakistani senators allowed women to be buried alive if they married someone outside their race. People Most Attracted to Intercultural Relationships/ Marriages To begin the series on intercultural marriage, beginning with a discussion about who exactly tends to be most attracted to intercultural relationships/marriages in the first place seems like a good place to start. It’s certainly not for everyone, as mixed marriages are full of unique challenges that married people from the same culture may never face. In Romano’s book â€Å"Intercultural Marriage,† she lists 5 common types of people who tend to be involved in intercultural relationships. The first type is the Romantic type: those who see people from other cultures as exotic, fascinating, and thrilling. These people may find people from their own culture boring and predictable, and thrive in the mystique of people from far away and foreign lands. The second type is the Compensator. These people often feel like something is missing from their lives and believe they have found it in another person or culture, as they believe elements from that person/culture fulfills what is missing from their own. Romano notes that this type is found even in couples who marry from their own cultures, who are simply looking for someone to fulfill what they lacked growing up. Rebels are slightly different from the compensators in that they dislike much about their own culture and are intent on finding someone from somewhere else. Sometimes they have a specific target culture in mind; other times they simply take whatever fate brings them. Internationals, the next type of people drawn to intercultural marriage, are those who lived outside their native countries for most of their lives, and are typically children of missionaries, diplomats, military personnel, and so on. These people often do not feel as though they completely belong to one particular culture, as they tend to have been influenced by several cultures and therefore have a wide appreciation and love for differences. The final category is comprised of others. These people may not fit into their society and often are ostracized from it. Finding love in a different culture is a way to find a place to fit in and be accepted. Some of them are not considered to be attractive in their native culture, and have better luck in another culture. Others are part of a minority and find acceptance in another culture. Still others live in poverty and marry as a way to improve their quality of life. Barriers Oftentimes, couples in intercultural marriages face barriers that most married couples of the same culture are not exposed to. Intercultural marriages are often influenced by external factors that can create dissonance and disagreement in relationships. Different cultures endure vastly diverse moral, ethical and value foundations that influence their perceptions of individual, family and societal lifestyle. When these foundations are operating alongside the foundation of different cultural roots, as in intercultural marriages, problems and disagreement oftentimes occur. 1. Family and Society The most common external factors influencing intercultural relationships and marriages are the acceptance of the family and the society in which the couple lives. Sometimes, the families of the partners display rejection, resistance, hostility and lack of acceptance for their kin’s partner. Specific issues regarding the family; including generational gaps in ideology, and how the wedding will be held; which ties into how tradition will or will not be practiced. Many intercultural couples report conflict arising over issues of how to carry out child raising and religious worship as well. 2. Language In a mixed marriage where the partners do not share the same mother tongue, the language in which they decide to communicate at home can be symbolic of the extent to which each partner is prepared to forego his or her cultural background and incorporate new elements. There may also be elements of control and dependence in the choice of language when one partner refuses to learn the other’s language. There is a case-study of a so-called bought bride from Asia. The German husband had no knowledge of her language, while she could speak some English, but no German. Communication in such a relationship proved to be extremely difficult, and all decisions and dealings with the outside world where necessarily undertaken by the German husband. The wife could not find any but the most menial jobs where the necessity of understanding was limited, which further increased her economic dependence on him. 3. Communication Style Intercultural couples may possess differing communication styles. Individuals from a high context culture are not verbally explicit in their communication behaviors. These cultures typically consist of eastern world countries where collectivism and relational harmony underlie communication behavior. By contrast, individuals from a low context culture use direct and obvious communication styles to convey information. In situations where marriage occurs between two people from differing communication contextual backgrounds, conflict may arise from relational challenges posed by the underlying assumptions of high/low context cultures. Challenges posed by differing communication styles are common among intercultural marriage couples. The longer the two individuals have existed in the current culture the less likely this is to pose an issue. If one or more partners within the marriage is relatively new to the dominant culture, the likelihood for conflict to unfold o n these bases increases. Solution/ Suggestions 1. Learn How to Appreciate One of the ways to deal with interracial dating issues is acceptance of partner the way he or she is. Most issues arise when one or both partners want to have their way in everything that they do. It is therefore important to ensure that they appreciate their wife or husband with all his or her cultural practices. Since they come different regions, differences in the way of life are bound to happen. They must desist from criticizing each other based on cultural grounds or race. As a matter of fact they must never stereotype or generalize happenings as this can be the cause of interracial conflicts. If they are willing to love, understand and respect each other’s differences, you’re on the right track. 2. Learn More about the Culture Another thing they need to do in order to solve issues with interracial relationships is to study each other well before engaging. Discuss the symbolism or significance of each other’s important cultural traditions. Understanding the significance of these traditions will help to understand them. This will help them to have a more natural, familiar feeling toward the other’s traditions, accept and embrace the culture of the other. After some time, they will even feel the desire to incorporate culture into their own family traditions. Besides, they need to know what values their partner stands for and to establish whether they can accommodate them. When they understand their partner in advance, it becomes easier for them to solve any interracial dating concerns. One advantage of being married to someone from another country is to get travel from time to time. When they can travel, make sure to visit the spouse’s family and learn abou t their culture firsthand. Furthermore this prepares them for the future thus allowing them to solve situations better. 3. Maintain Contact with Family It is essential that â€Å"foreign† spouse keeps in contact with his or her family, especially as they are probably a long way from each other. With time, he or she will feel of longing for their family, homesickness, and even possible loneliness and depression. It is necessary that he or she can keep contact to his or her family. Today, the Internet and sites like Facebook and Twitter make this type of contact much easier, and your spouse happier. Help your spouse to develop friendships with people from his or her country or families that speak their language somehow so that they will know more people and may feel at home

Strategic Human Resource Management Essay Example | Topics and Well Written Essays - 2000 words

Strategic Human Resource Management - Essay Example Strategy has over the time replaced the use of planning to illustrate a well laid down pattern of making decisions and taking actions by the upper management in an organisation towards a specific goal. Therefore, SHRM is critical in determining the success of any business entity and in steering the entire material and human resource in the organisation towards the common goal. Strategic management is mainly determined by three factors in an organisation, which are the resources, environment and the management that has to control and allocate resources towards the success of an organisation. An organisation has to operate in an uncertain environment with external factors such as economic and socio-cultural factors affecting decisions and operations in the company. Consequently, strategic management requires that the HR manager defines measures to facilitate organisational performance through strategies address the prevailing socio-cultural and economic forces. Economic and social-cult ural factors have an active role in determining the effectiveness of a human resource strategy in an organisation. For instance, while politicians are responsible for making tax decisions and other decisions that lead to policy formulation in a country, such policies affects economic factors in the business environment. Moreover, exchange rates, income growth, unemployment, industrial classification and customer confidence in an organisation are all factors that are closely rated to political dynamics, which affects economic factors in an organisation (Thompson, 2002). In addition, these factors have an effect on social aspects, while social factors do impact on them as well. Social factors are responsible for determining the dynamics in a society and include demographics and the overall population dynamics, which comprise of factors such as education level, income distribution, age distribution, mobility, customer behavior and entrepreneurial dynamics (Thompson, 2002). Pollution, g ender roles, fashion, harmful factors, lifestyle, among others are examples of socio-cultural factors that affect operations in an organisation (Pearce & Robinson, 2005). Moreover, the human resource manager has to put in place strategies to address the health services of the workers their social security in pensions, and has to consider work force mobility and work culture dynamics. These social-cultural factors translate to increased costs to the organisation, and the HR has to come up with strategies to ensure perform while at the same time cutting down costs. There are varying changes in the business operating environment that are caused by increasing forces of globalization, changes in demographics of the company’s workforce, intellectual capital and other changes that force an organisation to have a different approach in mangling human resources(Wright, 1998). A highly performing human resource approach that fails in establishing strategic integration lacks the competit ive advantage for survival, and would gradually lose its ground in the current market (Kazmi & Ahmed, 2001). In order to have operational excellence, research has shown that human resource managers have to align with the business strategic goals. Considering that a business is affected by external environmental factors such as economic and social-cultural factors, an effective HR manager has to pu

The impact of economic globalization in the world Dissertation

The impact of economic globalization in the world - Dissertation Example The participation in the global market of countries is made possible by the reality of globalisation. Globalisation pertains to the removal of economic barriers existing among nations. By removing trade tariffs and other forms of taxes in international trade, freer movements of goods, services, and people have happened, thus establishing a more connected global society and interdependent global market. However, as economic growth and development are observed in countries who have integrated in the global market, it has also been observed that the widening gap between the rich and poor continues and this inequality permeates other interactions and relationships in society. With this perspective, it becomes essential that addressing the issue of the impact of economic globalisation is further clarified. Considering the current debate regarding the issue of economic globalisation, this research will address the question â€Å"what is the impact of economic globalisation?† This qu estion gives rise to two hypotheses. H0 Economic globalisation has a negative impact to countries. H1 Economic globalisation has a positive impact to the country. In order to address the issue of the research, a documentary research analysis was conducted. For the analysis of the collected data, comparative analysis, Pearson correlation, and thematic search were conducted. Some of the findings of the study include; (1) There is a need to redefine and reshape the boundaries of economic globalisation. (2) The impact of economic globalisation can only be ascertained for countries occupying the extreme positions in the spectrum of global integration. (3) Other variables have to be identified in order... However, as economic growth and development are observed in countries who have integrated in the global market, it has also been observed that the widening gap between the rich and poor continues and this inequality permeates other interactions and relationships in society. With this perspective, it becomes essential that addressing the issue of the impact of economic globalisation is further clarified. Considering the current debate regarding the issue of economic globalisation, this research will address the question â€Å"what is the impact of economic globalisation?† This question gives rise to two hypotheses. H0 Economic globalisation has a negative impact to countries. H1 Economic globalisation has a positive impact to the country. In order to address the issue of the research, a documentary research analysis was conducted. For the analysis of the collected data, comparative analysis, Pearson correlation, and thematic search were conducted. Some of the findings of the study include; (1) There is a need to redefine and reshape the boundaries of economic globalisation. (2) The impact of economic globalisation can only be ascertained for countries occupying the extreme positions in the spectrum of global integration. (3) Other variables have to be identified in order to guarantee the impact of economic globalisation to countries that are clustering or distributed at the centre of the spectrum of the impact of economic globalisation.

The Social Contract Theory and Animals Essay Example | Topics and Well Written Essays - 1000 words

The Social Contract Theory and Animals - Essay Example This essay stresses that human beings have no known form of direct duty to the animals. Only an individual who has a moral duty cannot be able to have a moral obligation. From the above understanding, animals have no moral duty and hence, no moral obligation. Both human beings and animals would have interest but the interests of human beings in the social contract theory override those of the animals. As such, if the human beings have an interest to kill and eat animals, that interest would be morally justified and it would override the interests that animals have to stay alive. No morals would have been broken in this case. This paper makes a conclusion that only rational beings can be in a position to enter into a social contract. Those beings that are not rational, that is the animals, lack this standing. The rational beings have moral duties and responsibilities that they are required to adhere to. On the contract, animals lack these moral duties and responsibilities. It would, therefore, be proper to argued that animals have no moral standing whatsoever and they cannot take part in a social contract. The form of protection given to human beings under the social contract by the government cannot possibly be given to the animals as well. The animals are still in a state of nature and they have no moral values guiding their day to day activities.

Theories of causation of crime Term Paper Example | Topics and Well Written Essays - 2500 words

Theories of causation of crime - Term Paper Example According to this theory, people engage to crime to avoid or end harassment from their friends. In other instances, they may steal so that they can end or reduce financial problems that make them feel embarrassed. In another dimension, such people may commit crime as a way of revenging against those who have done them wrong. Engagement in illegal drug use is also a way of making them feel better especially when they engage in criminal activities. According to Vito & Maahs (2012), different challenges have been found to cause individuals from committing crime. Poor families have different challenges that make them feel disadvantaged in life. Due to lack of finances, poor families end up having different health problems since they cannot afford medication. In some of the developing countries, poor families suffer from malnutrition and other dietary related diseases. Such diseases are preventable especially when people have good meals, but this is different when it comes to people from poor background. They find it difficult to have three meals in a day. In this regard, people from such families try to find ways of placing meals on their tables. Since very little means are available to do so, they end up engaging in criminal activities such as stealing. They may feel that their supremacy is on the ability to steal from rich people. They mostly blame the forces of nature for their misfortunes and believe that since life is all about survival for the fittest, their ability to steal is their strength and they count is as their own adventure or as a means of earning a living. However, Kelso (1994) noted that such people develop a culture of stealing and find it difficult to engage in positive work to make money. They do not engage in any positive development activity as long as they believe they can survive by stealing. Studies have documented that people from poor backgrounds have little

Account standardization, IFRS and US GAAP Essay

Account standardization, IFRS and US GAAP - Essay Example The general purpose of the financial statement is to be prepared in accordance with the international accounting standards. The need of the accounting standards emerges because auditors and financial analyst are generally confronted with problems of accounting like biasedness, misinterpretation, inaccuracy and ambiguity. To minimize these kinds of errors a set of accounting standards was developed which was universally accepted and recognized. Without these accounting standards each and every business entity had to develop their own business standards which would make it impossible to compare the financial information with other business organizations. International Financial Reporting Standards (IFRS) are accounting principles and standards formulated by the International Accounting Standard Board (IASB) which is situated in London. These established accounting standards are ideally applicable equally to all the organizations worldwide. During 1973- 2000, the international accountin g standards were formulated by the predecessor organization of the IASB formerly known as International Accounting Committee (IAC) (Beke, 2011). Since April 2001, the accounting standards set by IASB are taken into consideration. ... A financial report of high and genuine quality improves their understanding and makes them better informed and also reduces their risk of trading (Beke, 2011) 3) IFRS helps in eliminating most of the financial adjustments that the financial analyst have made historically in order to make the company financial statements comparable internationally (Beke, 2011) 4) IFRS provides reduced information costs and information risk to potential investors (Beke, 2011). Before March, 2008 the US listed foreign issuers of securities were required to prepare financial statements with respect to the US Generally Accepted Accounting Principles (US GAAP) or include reconciliation to US GAAP as a part of the financial statement reporting (Liu, 2011). This step became a prerequisite in the United States of America (USA) because of lack of widely accepted high quality accounting standards. Most of the foreign institutional investors file their annual reports on form 20-F which incorporates reconciliatio n. This reconciliation is often viewed as an unnecessary and expensive step by the foreign issuers of security (Liu, 2011). The European Union, New York Stock Exchange and the American Stock Exchange have allowed the Securities Exchange Commission of USA to allow foreign companies to use the IFRS to list on the US stock markets without the reconciliation or compliance with the US GAAP accounting principles. This was done as IFRS is considered a high quality accounting standards although there are some significant differences between the IFRS and US GAAP accounting standards. However, the investors need to be informed the differences between the IFRS and US GAAP accounting standards for

Hotel Industry Research Proposal Example | Topics and Well Written Essays - 2250 words

Hotel Industry - Research Proposal Example An Organizational structure defines how job tasks are formally divided, grouped and coordinated. The main elements to consider while designing an organizational structure are Work Specialization, departmentalization, chain of command, span of control, centralization and decentralization and formalization. The most common Organizational designs found in use are The simple structure is characterized by a low degree of departmentalization, wide spans of control, authority centralized in a single person, and little formalization. The strength of the simple structure lies in its simplicity. It's fast, flexible and inexpensive to maintain and accountability is clear. One major weakness is that it is difficult to maintain in anything other than a small organization. The decision making becomes slow as the organization grows in size because of its low formalization and high centralization. A bureaucracy is characterized by highly routine operating tasks achieved through specialization, much formalized rules and regulations, tasks that are grouped into functional departments, centralized authority, narrow spans of control, and decision making that follows the chain of command. The primary strength of bureaucracy lies in its ability to perform standardized activities in a highly efficient manner. One of the major weakness of this structure is that it causes departmental conflicts and highly inflexible always following the rules. There is no room for modification The Matrix structure is characterized by dual lines of authority and combines product and functional departmentalization. IBM adopts a modified version of the matrix structure in its overall operations. The strength of this structure lies in its ability to facilitate coordination and efficient allocation of specialists. The major disadvantage lies in the confusion it creates, its prosperity to foster power struggles, and the stress it places on individuals. The Team structure uses teams as the central device to coordinate work activities. Companies like DaimlerChrysler, Saturn, Motorola and Xerox have made extensive use of self managed teams to improve productivity at the operational level. In smaller companies, the team structure can define the entire organization. For instance, Imedia, a 30 person marketing firm in New Jersey is completely organized around teams. This structure is highly unsuitable for large companies. A Virtual organization is a small core organization that out sources major business functions. Ancle Hsu and David Ji run a virtual organization. Their firm, California based Apex Digital, is one of the world's largest producers of DVD Players, yet the company neither owns a factory nor employs an engineer. They contract everything out to firms in China. This is suitable for small and large organizations. The major advantage is the flexibility and the disadvantage is lack of managerial control in key aspects of business. The Boundaryless organization is an organization

The Nurses' Responsibility in the Prevention of Medication Errors Research Paper

The Nurses' Responsibility in the Prevention of Medication Errors - Research Paper Example Despite the fact that medication error prevention necessitates holistic action of all disciplines within the healthcare domain, nurses have specific roles hey can play in ensuring these errors are abated if not completely prevented. The paper herein discusses some of the responsibilities nurses are charged with to overcome the prime causes and prevent errors in medication. Overcoming inadequate education, training, and orientation Nurses need to be confident about the knowledge they have ass pertains the administration of medication as well as limitations and functions of devices used in administering medication. In the event that they are not comfortable with any aspect regarding administration of medication, they ought to request ancillary training prior to administering drugs. In addition, they need to have knowledge on and make use of time-honored approaches to reduce the occurrence of these errors. One approach of ensuring that the patient is safeguarded against sentinels in med ication is to for nurses to ensure that they have a command of training in the careful verification of every care recipient’s dose of medication against their clinical records (Garber, Gross, & Slonim, 2010). Moreover, they ought to advocate for unit dose systems of administration to facilitate efficiency and limit errors. These systems eliminate multiple doses as well requirements of reconstituting medications. By double-checking the systems, nurses effectively minimize the chance that errors of assumption may occur. Overcoming failures in Communication As valuable and educated members of the healthcare fraternity, nurses ought to be comfortable about questioning pharmacists and physicians about their choice of medications, the doses, the administration routes, reactions, and interactions. Nurses should raise questions to all involved parties to clarify their concerns, before going ahead to administer medication as instructed. They should also clarify orders. More often than not, nurses struggle to make sense out of illegible handwriting and fill out incomplete orders. Prior to administering medication, the nurse needs to ensure that all orders are complete and have been clarified. They have a responsibility to comply with the policies of the organization as afar as safeguarding verbal orders is concerned; for instance spelling or repeating names of drugs and their doses. The clarification of orders is of particular significance within settings in which pharmacists have no opportunity of reviewing he order given by the physician. For instance, nurses in behavioral healthcare, homecare institutions and long-term care regularly communicate orders given by the physician to pharmacists located in a different area via telephone (Prevost 2002). Another responsibility is taking extra caution in light of medications prone to error by increasing communication. Professional literature concerned with health is inundated with reports on medications renowned for ha ving frequent errors in administration. With reference to the institute of Safe Medication Practice (ISMP), the five medications that raise a lot off concern include narcotics and opiates, insulin, injectable potassium concentrate, sodium chloride solutions, and intravenous anticoagulants. As such, nurses need to work

The rate of catalase action Essay Example for Free

The rate of catalase action Essay I have to wear goggles, prevent any accidents that can damage my eyes I have to make sure I handle all the glassware carefully I have to handle the hydrogen peroxide very carefully because it is very toxic Method 1. Set up the experiment according to the diagram 2. Measure 10 cm of catalase (celery juice) 3. Measure 10 cm of Hydrogen Peroxide 4. Pour the catalase into the conical flask 5. Fill the burette with water 6. Pour the hydrogen peroxide into the conical flask and close the bung and start the timer 7. Record the volume of gas given off every 10 seconds () 8. Mix hydrogen peroxide with pure water to give the following percentage of concentration of acid: 100%, 80%, 60%, 40% and 20% 9. Repeat 1 8 using the 100%, 80%, 60%, 40% and 20% hydrogen peroxide 10. Repeat the whole experiment three times to get a more reliable result 11. Plot graphs for each concentration -volume of gas collected against time 12. Draw best-fit lines Diagram Analysis After I have done the experiment, I have got the results: 1st result Time (Seconds) Volume of gas collected when there is 100% of H O (cm ). Volume of gas collected when there is 80% of H O (cm ) Volume of gas collected when there is 20% of H O (cm ) 1. 5 2. 6 3. 7 5. 0 6. 2 7. 5 8. 6 9. 6 Now I am going to draw the graphs volume of gas collected against time. The graphs shows a curve best-fit line that means whenever the concentration increases, the volume of gas that was collected in the given time increases but the volume of gas collected increase at a slower rate at the end. The 100% concentration produced the most oxygen in the shortest time, which gives it a higher reaction rate than the others. According to the graph, it has proven my prediction is correct. The highest concentration would produce the most oxygen in the shortest time. The volume of gas collected increases at a slower rate at the end because the towards the end, there are less substrate and enzyme left, so it takes longer to react and releases the gas(oxygen). The rate of reaction is a measure of how fast the reaction takes place. A reaction will take place when the particles of the reacting substances collide with each other and a fixed amount of energy called the activation energy is reached. If a collision between particles can produce sufficient energy (i. e. if they collide fast enough and in the right direction) a reaction will take place. This is called the Collision Theory for rates of reaction. Concentration of the substrate increases, the greater the rate of reaction will be because higher concentration means a higher number of particles in a given volume. If there are more particles, there will be more reaction. More reaction means a larger number of successful collisions. Therefore the catalase action rate will increase. Also, the particles are closer together, so they can collide more often. The more often they collide, the chance of reaction happening increases. So the catalase action rate increases. Evaluation I think the results are very good that I can use them to support what I predicted at the beginning. I also have enough evidence to support my conclusion. The points on my graph are not very close to the best-fit line which is due to the large scale I used, so the gap seems to be bigger. But the points let me draw reasonable best-fit lines and they also show the pattern I expect. I think I can still rely on the results because they show the general pattern for each concentration. I know my results are reliable because they fitted my prediction and it also enables me to explain the relation between concentration and rate of catalase reaction. Also, I repeated my experiment three times to obtain the results, so I know they are reliable. The appropriate apparatus I used, increases the accuracy of the results. I think my experiment is quite successful as I can collect results that help me to draw some accurate graphs except there are a few anomalous points. I think this happened because: 1) I did not close the bung quick enough and some gas leak out which cause a decrease in the readings 2) I did not use the same celery each time because 1 celery does not provide sufficient catalase for the whole experiment which can cause increase or decrease to the readings 3) The temperature is slightly different as I did the experiment in three different days which can cause increase or decrease to the readings I think there is a better way of doing it that is to have a tap at the top. When I open it, the hydrogen peroxide will drop down into the catalase and I do not need to put the bung on because the bung is put on top of the tap which means no gas will leak out. Also, when I time it with a stopwatch, it will not be as accurate as using computers to time because human has reaction time that will increase the time taken and this will make the experiment less accurate. I can do the experiment in this way: For this experiment, I have used celery as a source of catalase, other than this; I can use potatoes or liver that may affect the time taken to collect gas, as they are different. Further experiment Planning Apparatus A 50cm conical flask with a bung A burette Clamps and stand Delivery tube Container 10cm measuring cylinder A stopwatch. 20 vol of hydrogen peroxide Potato tubes (catalase) Safety control I have to make sure all the school bags and chairs are under the table, in case I trip over I have to wear goggles, prevent any accidents that can damage my eyes I have to make sure I handle all the glassware carefully I have to handle the hydrogen peroxide very carefully because it is very toxic Method 1. Set up the experiment according to the diagram 2. Measure 10 g of catalase (potato juice) 3. Measure 10 cm of Hydrogen Peroxide 4. Pour the catalase into the conical flask 5. Fill the burette with water 6.Set up the light sensor and the computer 7. Turn on the tap and start the computer at the same time 8. Record the volume of gas given off every 10 seconds (10s, 20s, 30s, 40s, 50s, 60s, 70s and 80s) 9. Mix hydrogen peroxide with pure water to give the following percentage of concentration of acid: 100%, 80%, 60%, 40% and 20% 10. Repeat 1 9 using the 100%, 80%, 60%, 40% and 20% hydrogen peroxide 11. Repeat the whole experiment three times to get a more accurate result 12. Plot graphs for different concentration- volume of gas collected against time 13. Draw best-fit lines 14.

Key To Success For Implementation Of IMC

Key To Success For Implementation Of IMC The emergence of integrated marketing communications (IMC) has developed into one of the most significant example of growth and expansion in the marketing discipline (Kitchen, 2003). It has influenced acting and thinking among companies but also state owned companies, authorities and political parties, all facing the realities of rivalry in an open economy (Smith, 1996). Today, integrated communications has developed into an expansive discipline that links marketing to a number of other grounds, including corporate culture, corporate design, corporate communication and public relations (Christensen et al., 2008). IMC has received significant interest in both the practitioner and academic communities, since the beginning. The interest played to IMC is largely a purpose of its strong appeal which makes good sense. Its been more than a decade since the concept was first introduced but however most major businesses have yet to fully apply the ideas contained in the IMC. In fact Schultz, et. al. (1992) state that recognition of IMC has not been as rapid as they thought. The benefits of IMC that Smith et al. (1999) identified are the following: All of the market communications are controlled and managed by the IMC. IMC ensures that brand positioning, personality and messages are conveyed to each part of communication which are delivered from a single reliable strategy. It is said that Relationship Marketing strengthens a bond of devotion with consumers which can also protect them from the competition. It is a great advantage to keep a consumer for life. IMC can increase the sales by extending messages across numerous communication tools to generate more ways for consumers to be aware of the product and to make a purchase. IMC reduces duplication in photography and graphics as they can be shared in advertising and exhibitions. A single agency is used for all communications so the agency fee is reduced or even if many agencies are used, time is as meetings get all the agencies together for strategic planning or briefings. Thus, it decreases workload and stress levels. Successful IMC campaign needs to find the firm a correct mixture of promotional techniques and tools that define their tasks and the level to which they should be used, and manage their use appropriately. IMC helps in making the communications effective and efficient amongst companies through various concepts such as customer focus, customer empowerment, brand resonance, immersive marketing and emotional bonding. If correctly implemented, the IMC plan could collect data and implement response based on the previously gathered data. Marketing communications derived from the consumer need is able to build value into the service or product and divide it from the competition in the customers minds. BARRIERS TO IMC IMPLEMENTATION Marketers appear to be tired when it comes to modifying the change and investment in their approach to marketing communications. The discussion concerning what marketing communications can be predictable to accomplish has been going on for very long ( Ambler, 2000). In the middle of the rising identification that advertising; mostly in the grown markets mainly carries out a reminder purpose focused largely on protecting the existing market-share. Both the agencies and clients have challenges in generating and implementing the efficient communications agenda. All areas of the diverse marketing communication business carry on to face instability among the media, declining audience and the internet (Douglas, 2003). All this are making the companies reconsider the blend of marketing communication tools with consequences for the usual mass media which may not be capable to gather the wants of the 21st century customers and find their market shares wear down despite of the synergies occurr ing from tactical associations in the media business (Davis and Craft, 2000). Another concern is regarding the advertising practitioners where an occurrence of inside-out idea and practice overcomes (Kitchen and de Pelsmacker, 2004). There are various tactical subjects of concern in the broader discussion concerning the development of IMC along with the long term involvement to marketing practice and theory (Gould, 2000). Duncan (2005) advocated the tactical forecasting and examining of brand relationships is who as well said that priority ought to be given to their most important consumers. But, so far, there is very little proof of purchaser value being resolute by any segment of IMC (Garber and Dotson, 2002). In spite of huge investments, the relationship amongst the multiplicity of IMC and customers is not well understood. Though, observed evidence of the effects of mixtures of media, like print advertising and television (Jin, 2004) is rising. According to the consumer driven strategy, IMC is the main organization of all the brand contact points. Different levels exist, where such integration takes place. The different levels would be the following. Level 1 Tactical co-ordination Level 2 Redefining the scope of marketing communication Level 3 Application of IT Level 4 Strategic and Financial Integration Key to success for implementation of IMC IMC is a theory that must be implemented logically and simultaneously at all levels and functions of a corporation. Marketing functions and Public relations are not the only programs that are integrated which makes the company an example of IMC (Low, 2000). The key tip is to be careful of companies with strong marketing cultures, because topics like corporate reputation will take a back seat to the provincialism of brand management (Pettegrew, 2000). Functional and Structural issues must become a critical part of any effective IMC series. Of particular importance is beginning with a communication czar who will become the principles and evangelist of the IMC implementation attempt (Reid, 2005). Any IMC program must be personalized to the unique character of a particular organizational culture. For an IMC program to work successfully, it must reflect the distinctive culture in which it must function well. EXAMPLES: In spite of the demand, the IMC premise fails to take into account the way most companies are structured and functioned. Many corporations that are believed to be examples of IMC; fail to maintain the IMC principles on a company basis. The examples of Nike and Proctor Gamble will disclose that neither of these companies are functionally or structurally integrated public relations and employee communications with their marketing roles. NIKE Nike- the athletic footwear and attire manufacturer, has been cited as an example of IMC excellence and marketing. In a cover story from Fortune, (Hamel, 1997) states: Ask Nike- CEO Phil Knight what he likes to do best, and he does not falter a beat, he likes to break things. then in the 1980s, he turned his booming athletic shoe corporation into a marketing machine, saturating the airwaves with drastic commercials that highlighted emotion rather than the product. Schultz, et. al. (1992) publicized Nikes success in their IMC book: The thinking behind IMC is that every statement logo, price, promotion, label, distribution should be created to help convince the intention of the competitive advantage. Duncan and Caywood (1996) also include Nike among several companies that have been tremendously successful and based on observation, they are doing brilliant jobs of integrating their communication labors. Nikes breaking the marketing rules of the athletic footwear business which has come at a cost paid by its worldwide company reputation. Given these setbacks, one could argue that Phil Knights tactical wisdom for Nike is more alike to original advertising and horizontal integration than true IMC. There is a little proof that Nikes victory was achieved by the tactical management of all messages and media used by an organization to jointly influence its perceived brand value (Keegan, Moriarty Duncan, 1992). There are missteps that suggest Nikes marketing communications which may not be so ideal. For example, in 1997, Nike followed its patently bold and brash in your face marketing formula in an attempt to gain market share in an international soccer (Thurow, 1997). In Spain, an overwhelmingly Catholic nation, Nike introduced a commercial of Satan and his demons playing against a team of Nike endorsers. Spain refused to allow the commercial to air during primetime. Nike also placed an advertisement in Soccer American magazine saying: Europe, Asia and Latin America: Barricade your stadiums. Hide your trophies. Invest in some deodorant, as Asia and Latin America have been crushed. So will Europe. The world has been warned (Thurow, 1997). And finally, Nike ran an ad on British TV featuring a controversial French soccer player who detailed how spitting at a fan and insulting his coach had won him a Nike contract. Far from having an insight into the soccer market from the customers point of v iew and gaining ground against rival Adidas, Nike garnered a scathing editorial in the International Federation of Football Associations newsletter. Another recent evidence that says Nike is hardly the quintessential IMC company. Nike groped and allowed accusations of child-labor sweatshops in Asia that subcontract the manufacturing of Nike shoes to fester. In 1999, a team of journalists went to document the conditions for themselves, but Nike shut the factories. Prior to this series of incidents, widely published news stories detailed incidents in which poor children in the inner-city were robbing, stealing and seriously injuring peers to obtain expensive Nike shoes such as Air Jordans. Publicly Nike ignored these charges for years. Considering these two incidents, there was a genuine public relation crisis where any company engaged in lawful IMC could have anticipated before it became a crisis. Instead, Nike just kept on marketing until crisis overwhelmed it. Nikes power as an IMC example is, at best overstated. Harris (1998) argues: That master marketer of our times, Phil Knight, likes to point out that while an ad page in Sports Illustrated costs $150,000, no amount of money can buy the front cover where swoosh-bearing athletes appear with great frequency. The omnipresent swoosh has a 90 percent-plus awareness among consumers, enabling it to stand alone. Many seasoned public relations professionals are quick to admit that companies that live by extraordinary market exposure can also die by the same token. In a recent effort to distance itself from its public relations problems, Nike first tried to eliminate its swoosh from its marketing campaigns and replace it with a kinder-friendlier marketing approach that emphasizes fair labor practices, the global community and environment. PROCTER GAMBLE Procter Gamble (PG) is considered by academic scholars to be a world-class marketing company and is said to stand 6th in Fortunes Most Admired Companies 2010 list (Wikipedia). Similar to the Nike brand, PG possesses some of the most particular brands in the world like Tide detergent, Duncan Hines cake mix, Jiff peanut butter, Crest toothpaste and Cover Girl cosmetics. It also has dominant market share with many of its leading brands. Even though, PGs marketing command has a record of external internal communication mistakes suggestive of Nike. PG openly misused both the Rely Tampon crisis and allegations that their packaging sign recognized the companys satanic links. It was said that PG lost face openly and separated employees when it was exposed that the company had phone-tapped a few staffs they had assumed of revealing business information. This was followed by a job of dealing with some of the physiological effects of its new replacement, Olestra. Without bearing in mind the public comeback, they allowed their scientists to name the release of Olestra, anal leakage (Henkoff, 1996), raising an additional sign of public controversy. Recently, PG shot itself in the business reputational base again. The Chief Financial Officer (CFO) declared to the media that PG anticipated to meet its earnings forecast for the end of the quarter. Few weeks later, new CEO, Durk Jager was forced to declare to the same media that they had incorrectly over-estimated their periodical income and that the business would fall very short of its periodical earnings forecast. Over the following week, the companys stock fell sharply as financial markets and shareholders lost faith in the respected company. The Board of Directors of PG then fired Mr. Jager. New CEO, A.G. Lafley must now try to recover the market share and end the defections of many of the companys finest and brightest to the hi-tech industry. Regardless of Harris (1998) categorization to the opposite, these exemplars explain just how far away PG has been working from the essential IMC state of speaking to all stakeholders with a single voice (Schultz, et. Al., 1992). THE PROBLEM WITH IMPLEMENTING AT THE HIGHER LEVEL OF MANAGEMENT Nike and PG do a wonderful job with the marketing side of IMC without incorporating their employee and public relation functions, their company reputations have suffered. IMC theory has given a short shrift to the organizational barriers that often avoid companies from implementing IMC effectively. BARRIERS BETWEEN THE COMPANIES [NIKE AND PG] I have argued that two companies Nike and Procter Gamble, fall far short of the IMC model. Neither company has effectively integrated its many communication functions seamlessly. Both companies are very strong in terms of marketing, but they remain weak in employee communications, public relations or both. The question is, how do companies like these miss the IMC mark? The answer would be to a great level in their organizational structures. Both- Nike and PG are marketing organizations, organized around product marketing. PG demonstrates a brand management association where both staff and line functions are positioned within a companys various brands or products. While, PGs organizational structure has developed over the years, staff communication functions such as public relations and employee communications are organized around and directly support each brand or group of brands. Brands get the most resources and use huge internal influence. Beginning in June 1999, PG undertook a new organizational proposal that created a unit called Global Business Services providing a centralized staff support service across all of its Global Business Units (GBUs). Prior to this idea, each brand unit had its own communication staff functions with little company-wide centralization and control. While Nike uses another form of organization, its purpose and structure still highlight marketing its products and services. CEO- Phillip Knight is Nikes marketing chief and until its recent reputational woes, exemplified its bold approach to the market (Thurow, 1997). Most of the marketing decisions are made by the heads of these business units without the kind of teamwork and central planning required by IMC. Staff communication functions like investor relations, public affairs and human resources have traditionally played support roles. CONCLUSION The concept of IMC is a good one but it only exists at lower level management and not the higher level management and reasons for it are very clearly stated in the passage above.